DZHUS is a niche brand of women's clothing, created in 2010 by Kyiv designer and stylist Iryna Dzhus. DZHUS clothing is recognizable thanks to the emphasized utilitarian aesthetics, which is based on innovative structural solutions. DZHUS design is based on the interaction and transformation of construction modules in order to create a new aesthetics of form - avant-garde and at the same time timeless, categorical, variable.
Irina Dzhus is inspired by the monumental legacy of the totalitarian era: industrial objects, the architecture of constructivism, functionalism and brutalism. DZHUS is a vegetarian brand, all materials used are made without the use of violence against animals. The DZHUS client is an intellectual nonconformist, a self-sufficient individual whose system of aesthetic perception is focused on finding the ideal form for his own inner content.