The designer of the brand is Sofiya Rusynovych and in the collections pays attention to the social problems of today and finds effective ways to solve them. In this case, each collection is marked by innovative developments and is a symbiosis of classics and sports. A distinctive feature of the brand is the use of reflective elements for road safety.

Sustainable fashion is one of the main vectors of brand development. The ROUSSIN team aims to draw public attention to the problem of plastic pollution of the planet, to demonstrate the need for recycling and to force society to rethink its attitude to consumption.