The final part of BE SUSTAINABLE! Fashion Summit was a show of Ukrainian designers on the main catwalk of Ukrainian Fashion Week.
BE SUSTAINABLE! The Fashion Show was held in partnership with the ICTV channel and with the organizational support of Sustainable Fashion Pad.
The participants of the show were Ukrainian designers who develop sustainable approaches to the creation of clothing and accessories and promote the idea of ethical fashion in Ukraine.
UnaTerra is an apparel brand for dogs and their owners that uses recycling techniques and environmental fabrics.
REVICLO BY MARKOVA creates clothing using vintage materials and an individual approach to every client.
KLAPTYK is the clothing one cannot wear out. They use “scraps” of textile residues to create clothing and home decor items, reducing waste in landfills.
DevoHome is a Ukrainian manufacturer of hemp textiles and clothing. Hemp fiber is an eco-friendly natural material.
AZAVA is uniqueness, sophistication, charm, nobility, and respect for traditions. Nature itself is the main source of inspiration for the designer of the brand.
PREAPOCLO is short for “pre-apocalyptic clothing.” The brand combines workwear and military aesthetics, using rivets, camouflage, overhead pockets, and other details.
RE-BEAU is an ethical jewelry brand. What used to be a household plastic container is being transformed into jewellery.
The show’s powerful energy was achieved thanks to the soundtracks “Весна”and “Вальс” by the DakhaBrakha band and the participation of celebrity models who have vocally expressed their support for responsible and ethical fashion in Ukraine.
The show was supported by:
Michelle Andrade - Ukraining singer
Karolina Ashion - Ukrainian TV presenter, actress, and producer
Alina Boyko - fashion blogger and consultant
Olimpia Whitemustache - model, TV presenter, and DJ
Pavlo Vyshebaba - Ukrainian eco-activist, musician, entrepreneur, co-founder and board member at Unique Planet NGO, and UNDP Tolerance Envoy
Oleksiy Hladyshevsky - creative producer at StarLight Originals, journalist, editor, screenwriter
Oksana Huttsait - host at ICTV Fakty
Yulia Zoriy - host at «Morning in a big city» (ICTV)
Maria Melnyk - top model
Alyona Osmanova - top model
Victoria Sennyk - host at «Breaking news» (ICTV)
Lera Tovstoles - model, TV presenter, member of «Women’s quarter»
Yulia Yurina - musician, member of YUKO band
Malvina Chuklya - model, winner of “Ukrainian top-model”
BE SUSTAINABLE! Fashion Show did not feature any new decorations. The catwalk became another means of communicating the idea of conscious consumption: the visual concept of the show was created using decoration elements of Ukrainian designers’ shows of previous UFW seasons, such as FROLOV FW19-20, The Coat By Katya Silchenko FW16-17, Vorozhbyt&Zemskova SS17, Iryna Dil’ SS19, Zalevskiy SS06, Roussin by Sofia Rousinovich SS19, and IYDC 2019.
The show also feature ENGINEARS accessories and the online vintage platform SACOCHE.
BE SUSTAINABLE! Fashion Show is the reality without which the future is impossible.