And become a real center for Ukrainian conscious fashion, innovation, and networking.
This season the organizing committee of Ukrainian Fashion Week announced February 3 the BE SUSTAINABLE! Day and hosted a large-scale Fashion Summit.
The mission of the event was to gather and inspire all those who are interested in this hot topic. And it was successful!
BE SUSTAINABLE! Fashion Summit became a professional event aimed to increase the level of expertise of Ukrainian specialists working in the field of design and production of clothing.
The topics of the speeches, the high level of the content, and the professional audience of the summit demonstrate not only fashion reforms but also changes in the approach to solving problems related to sustainable development in general.
Seven leading international and Ukrainian experts working in various industries presented their reports at the summit. The speakers gave the audience an opportunity to look at the hot topic of the present day from different angles. And it is the interdisciplinary nature of sustainability communication that leads to qualitative change.
Olena Froliak, Editor-in-Chief at ICTV, a TV-host and journalist, delivered an inspiring lecture on conscious consumption and her own long experience of eco-awareness.
For the second time within Ukrainian Fashion Week, Klaudia Shevelyuk, a Ukrainian sustainable development expert and consultant, presented a strategy of sustainable fashion. Marcus Bergman, an expert on sustainable development and founder of the Swedish agency Galantus, suggested to look at the concept of "sustainability" from a different angle and understand what each one of us puts into this word. Marcus also conducted a workshop on how to create a responsible product based on the example of the One Dear Thing project.
An open interview with Svetlana Bevza, designer of the BEVZA brand, was conducted by Maria Mokhova, fashion editor at L'Officiel Ukraine. Svetlana said that the animated prints for famous vegan down jackets were references to popular characters who wore natural fur coats, such as Carrie Bradshaw and Gwyneth Peltrow.
The speakers of the final, panel were Marcus Bergman, Klaudia Shevelyuk, and Marianna Boyko, eco-blogger, eco-trainer, radio host, writer, owner of the Act Green brand. Tatiana Solovey, fashion and sustainability editor at Vogue UA, moderated the conversation on whether conscious consumption can save the planet at all.
There were designers, fashion journalists, government representatives, and business figures of the creative and cultural sector among the guests of the summit. Also the Deputy Ambassador of Sweden, Mrs. Louise Morsing, and Ms. Tatyana Nekrasova, who is responsible for Culture, Education and Information in Ukraine, joined the summit.
The participation of international guests was supported by the Embassy of Sweden in Ukraine.
Media support - ICTV TV-channel.